Target Market Profile

HIGH SCHOOL SPORTS FAN PROFILE

Age of student body:	Students are 14-18 years old

Staff and Faculty:	Over 90 faculty and staff and families are represented

Regular game attendance:	Football averages 2,000, men’s basketball 1,200, girls basketball 500, Volleyball 350, soccer 300

Other related information: Total number of enrolled students-

Member of the League, the toughest high

school league in the state.

By investing your targeted marketing dollars with our program you will reach not only the High School student population but entire families throughout the area. These are active people who predominately live and shop in this area and whose friends are important link to ’s athletic program.

Attendance is rising at our events, as is interest in our program from the community. You will reach both men and women with your message in near equal numbers. Reach your target market by being involved in our marketing program.

SPONSORSHIP PACKAGES

Think of the exposure that will come from involvement with athletic activities. Reach your community with your message using the vehicle of high school sports.

Your HS Mascot Package__________________$1800_

Game Sponsorship (football or boys basketball)

Your HS Mascot Fever event sponsors

Your HS Mascot Night Event (table)

Your HS Mascot Golf Classic (Foursome)

Program advertising (1 page)

Signage (all venues)

Booster Club (Coaches Level Family pass)

Blue Package___________________ $1200_

Game Sponsorship (boys or girls basketball or volleyball)

Your HS Mascot Fever Event

Your HS Mascot Night Event (4 seats)

Your HS Mascot Golf Classic (twosome)

Program Advertising (¼ Page)

Signage (football and basketball)

Booster Club

Gold Package __ _____________________ $850__

Game Sponsorship (soccer, baseball or softball)

Your HS Mascot Fever Sponsor

Your HS Mascot Night Classic

Your HS Mascot Golf Classic (twosome)

Signage (baseball or softball)

Booster Club

The Your HS Mascot target market is the 14-45 year old age group focused on families. This is the buying public with a large discretionary income—your target market!

Create your own package!

Choose from marketing opportunities available or talk with us about creating a package designed especially for your business.

SIGNAGE

Location, location, location are the keys to selling your business to your target market. You can’t find a more captive audience than those who attend sporting and school events, intramurals, high school assemblies and classes. Get your sign now before space is no longer available. Your sign keeps your business name and message in front of Your HS Mascot sports fans all year round. Price includes sign production and installation.

Signage Size Cost

Football, Soccer, Track 4 x 8 $250

Gym (basketball, volleyball) 4 x 4 $500

Baseball 4 x 8 $400

Signage package (all signs)	$750

PROGRAM ADVERTISING

Programs are printed for each season, Fall and Winter. Highlights include information about each athletic team including team schedules, coaches’ information and rosters. Reach your target market with your program ad all year long or pick from the season that interests you most. With a limited amount of advertising space available in our programs, your ads will receive their intended impact!

Program Size Fall or Winter Both

Fall and/or Winter 1/8 page $150 $250

½ page $200 $350

Full page $250 $450

SCHEDULE CARDS

Many people attend games because of schedule cards. These tools have great staying power that connect our 53 teams to fans and fans to the business that sponsors them. Schedule cards stay in billfolds and purses and on refrigerators for the entire season and remind holders of your business each time they refer to it for the date and time of a game. Schedule cards are distributed throughout the community.

Season # Printed Cost

Fall Sports (Football, volleyball, men/women’s soccer, 10,000 $1000

water polo, cross-country)

Winter Sports (basketball, wrestling, swimming) 10,000 $1000

Spring Sports (baseball, softball, track/field, tennis, golf) 10,000 $1000

GAME SPONSORSHIP

“(YOUR BUSINESS NAME) NIGHT”

Includes a whole night of fun!

Your business can be associated with a quality sponsorship that benefits the entire community. Build on your sponsorship night by including a giveaway item printed with your logo---and impress your clients and business associates at games.

CONTEST

Fans win something valuable from your business by competing at halftime or a time-out. The audience will remember this long after the game is over! Free throw contest, field goal kicking serving contest—you name it, we do it!

TWO PUBLIC ADDRESS ANNOUNCEMENTS

You can have two 15 second announcement/advertisements over the public address system during your sponsored game.

SIGNAGE

We provide the space and you provide the banner as you keep your business name and message in front of fans at your sponsored games.

HONORARY COACH

Have your business represented by you or by a member of your staff at the game, meet with game officials, hand them the game ball, be introduced to the crowd and actually sit with the team on the bench.

DISTRIBUTE YOUR FLYER OR SAMPLES AT THE GAME

Personnel for distribution provided by sponsor.

PROMO GIVEAWAY

Your HS Mascot fans love promotional material that sponsors give, whether it’s mini-footballs/basketballs or a key chain. Give our fans something to remember you by.

Sport Cost___ _______

Football $150

Volleyball $ 50

Men’s basketball $100

Women’s basketball $ 50

Baseball $ 50

Softball $ 50

YOUR HS MASCOT NIGHT AND SPORTS AUCTION

In its first year, Your HS Mascot Night will be one of the major events of the year in the Community. Highlighted by local area sports figures Neil Lomax and Bill Schonley, Your HS Mascot Night is held on St. Patrick’s Day night and will also host a silent and live auction focused around sports and recreational items. Benefits for table sponsors include sign recognition at the event and in the written program, 8 seats at the dinner and a thank-you in the Valley Times. This is an evening you and your guests won’t soon forget, with all proceeds going to the Your HS Mascot athletic program.

Sponsorship Cost

Table $300

Individual ticket(s) $ 35

YOUR HS MASCOT FEVER EXTRAVAGANZA

Kick-off the fall season with an event to remember! The community will be all around this annual event held in August. teams are showcased as the year begins. football and volleyball play several other teams in a jamboree, cross-country kicks off with a fun run, soccer plays an intrasquad scrimmage. Jump on board this event co-sponsored by the Business Association and the High School Booster Club. Food booths and booth space is available. Get your business in front of Your HS Mascot fans and families from the start of the year.

Booth rental

Participating sponsor

Title Sponsor

YOUR HS MASCOT GOLF CLASSIC

The Your HS Mascot Golf Classic is in it’s first year. Our goal is to make this the finest high school tournament of it’s kind in the area. This year’s tournament will be played at ’s Reserve course. You have the option of playing with your own foursome, or choosing one of ’s coaches or athletic department staff to help you round out your group. The revenue generated from the tournament is used exclusively for the athletic department and for kids. Make this event a part of your yearly calendar.

Sponsor Cost

Individual player $150

Foursome $600

Hole sponsor $200

Tee or green sponsor $100

Driving range $500

Putting green $500

Participating sponsor $750

PAYMENT OPTIONS

We request that your company pay 20% of it’s total marketing agreement with your signed contract. All contracts must be paid in full by June 1, 2001. Payment options are as follows:

OPTION A: PAYMENT IN FULL

Return contractual agreement with full payment of marketing agreement.

OPTION B: QUARTERLY INSTALLMENTS

Return contractual agreement with 20% of its total marketing agreement. The rest may be paid in three equal installments, which are due:

September 30, 2

December 31, 2

March 31, 2

For more information, please call or write:

Athletic Director

High School

Address, City Zip

Phone:

Fax:

Email:

_________________________________________________________2008-09 High School Marketing Information Booklet

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Sponsorship Packages

Green Bay Packers -- Super Bowl XXXI Champions

Kevin M. Bryant

2008-12-17

632BRYANT

Young Life